Ontologie partners with fashion & luxury brands to define their voice, elevate their image, and connect with their audience in an innovation-driven media landscape.

Strategy. Content. Knowledge.

Founded in 2024 by Federico Donelli and Guido Cella, Ontologie brings together decades of expertise in fashion media creativity and production with deep knowledge of emerging technologies like generative AI.

This allows us to craft strategies, campaigns, and content that resonate with contemporary brands and their audiences.

Traditional media creativity and production for Roberto cavalli campaigns.

Creative Excellence and Innovation, guided by purpose.

At Ontologie, we see artificial intelligence and emerging technologies as transformative tools for brands aiming to elevate creativity and enhance productivity.

However, we believe that the choice of tools should always serve the project and the client’s unique needs. That’s why we work flexibly across both traditional media and cutting-edge technologies, ensuring the right approach is tailored to each project.

As technology-agnostic advisors, we integrate innovation organically while always prioritizing quality outcomes and client goals.

Our artificial intelligence workflow enables us to craft any type of creative brief, producing images of subjects dressed in authentic collection garments with precision and detail.

Taste > Technology

Innovation is a means to an end, but it’s creative taste that sets brands apart—especially in the age of AI.

While we stay at the forefront of emerging technologies and what they can achieve, it’s the blend with our deep roots in fashion and luxury creative direction that defines the uniqueness of our work.

Artificial Intelligence-generated images featuring authentic collection garments
(Acne, MiuMiu, Balenciaga)

Services

Strategy

Brand Positioning & Architecture

Global Image Strategy

Tone of Voice & Narrative

Content Strategy

Content

Advertising Campaigns

Social Media Creative Content


Generative AI Integration

Digital & New Media Experiences

Knowledge

Workshops

AI Tools Education