Ontologie Studio

Ray-Ban

The house’s first AI-driven campaign.

Context

In 2025, Ray-Ban chose Ontologie to create its first-ever AI-driven campaign — a collaboration grounded in shared values: pushing new technology while keeping the creative bar where the house has always kept it.

Context

The brief

A full campaign — on-model, still life and video — for the Chinese market, made through a reimagined production process.

The brief

A full campaign — on-model, still life and video — for the Chinese market, made through a reimagined production process.

What we did

We delivered the complete campaign: casting, styling, set design, hair & make-up, editing and music — the entire chain, rebuilt. The campaign ran across all channels in China.

What we did

We delivered the complete campaign: casting, styling, set design, hair & make-up, editing and music — the entire chain, rebuilt. The campaign ran across all channels in China.

Creative direction: Ontologie. [Full credits.]

The work

10–14 assets, curated like an editorial — on-model, still life, video frames. No variant grid, no before/after: here the edit says craft, not system.

Context

One studio day. One creative concept. A complete campaign system across [N] markets — at a fraction of the cost of shooting each market separately, with total creative control over every frame.

This is what the hybrid pipeline is for: more content is not the point. More authored content is.

Insert the real Primark figure — e.g. “X images at the production cost of Y”. If the contract bars citing figures, keep the relative form “a fraction of”.

Contact

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